DJ Shub ‘ Shake Ya Bustle’ – The Hype Magazine

Following on from the unveiling of his pulsing single ‘Calling All Dancers’ in April, which has now amassed more than 100k views since its release, Canadian producer DJ Shub now continues the support for his forthcoming new album with another pounding offering ‘Shake Ya Bustle’, out on the 14th August via his own Shub Music imprint.

With more than 1 million Spotify streams and 2.6 Youtube views under his belt, DJ Shub aka producer Dan General is far from a lightweight on the scene. Originally making his mark as a member of A Tribe Called Red, winners of a Juno Award in 2014 and shortlisted for the esteemed Polaris Prize music award in 2013, as well as being dubbed the Godfather of PowWowStep, he has continued to confirm his reputation as one of Canada’s most forward-thinking artists.

His latest jam ‘Shake Ya Bustle’ features a sample of the Grandmaster Flash classic ‘Superrappin’, which gives it a fresh yet familiar feel. While the hook of the track focuses on the retro aesthetic of the hip-hop sound, his own production adds layers of contemporary beats and throbbing basslines that give this new stomper a bold and vibrant direction.

Aside from the traditional recording and performing areas of an artist, Dan General has found immense success in the world of film & TV synchronization licensing. Most notably, the infamous UK actor, comedian, and producer Sacha Baron Cohen handpicked the song ‘Indomitable’ as the theme music to his Showtime series, ‘Who Is America?’ The show was critically acclaimed, landing 3 Emmy Award Nominations, 2 Directors Guild of America Award nominations and a Golden Globe Award nomination.

Dan also composed music for ‘The Grizzlies’ (starring Will Sasso), an emotional film based on a true story, it depicts a youth lacrosse team that was set up to help combat an epidemic of youth suicide in the community of Kugluktuk, Nunavut. The film premiered at the Toronto International Film Festival (TIFF) and Dan went on to win Best Original Song at the Canadian Screen Awards for the title song ‘Trials.’ Dan’s music has also been placed globally including Fox Sports Australia, Les Mills in New Zealand, VICE in the United States, and CBC in Canada to name a few.

‘Shake Ya Bustle’ will feature alongside the previously shared cut ‘Calling All Dancers’ in previewing his soon-to-be-announced new studio album, which is set to arrive later in the year.

About the Author

Jerry Doby Editor-in-Chief of The Hype Magazine, and internationally published arts & entertainment journalist. Member of the U.S. Department of Arts and Culture as well as the United States Press Corps.

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