How Old Forester Is Celebrating Its 150-Year Anniversary In 2020 – The Hype Magazine


Lifestyle

Published on September 25th, 2020 | by Darren Paltrowitz

For 150 years, the Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Jack Daniel’s & Cola, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Gentleman Jack, Jack Daniel’s Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Canadian Mist, Herradura, New Mix, Sonoma-Cutrer, Early Times, Chambord, BenRiach, GlenDronach and Slane. Brown-Forman’s brands are supported by over 4,800 employees and sold in more than 170 countries worldwide.

Old Forester is Brown-Forman’s founding brand, as founded in 1870 by George Garvin Brown. Old Forester’s recently-unveiled 150th Anniversary Bourbon references Brown’s original process, composed of 3 batches, unfiltered and each presented at individual batch strength. Campbell Brown, Old Forester President and Fifth-Generation Brown Family Member, commented on the planned October 2020 release of said 150th Anniversary Bourbon: “This special bourbon has been in the works for some time now, and while it is exciting for our family and colleagues, I hope the larger Old Forester family — the bourbon lovers and fans — will appreciate it just as much.”

Continued Campbell Brown about the forthcoming bourbon: “My great-great grandfather had quite the vision for his whisky. He was bringing something to the market that had previously not existed and today, we instill his legacy of ingenuity in everything we do — especially in the halls at Old Forester Distilling Co., in the same building George ran the business in the early days of the company.”

In the 150 years since George’s started the company, the brand has endured 13 years of Prohibition, several World Wars, changing consumer palates and industry consolidations. Today, Old Forester remains the only brand with an uninterrupted 150-year history, sold by the same family company before, during and after Prohibition. For the Old Forester 150th Anniversary Bourbon, 150 barrels were chosen by Master Distiller Chris Morris and set aside for this limited-release product. At maturity, several barrels lost their full contents to the Angel’s Share. The resulting aged liquid was personally and individually tasted by Master Taster Jackie Zykan and separated by hand into three distinct batches, differing in proof and flavor profile.

Noted Jackie Zykan, Old Forester Master Taster: “We designed the expression to share our unique story. George Garvin Brown was an entrepreneur and an innovator. I have composed 3 unique blends to honor his process of batching from the three original distilleries. Each captures a distinct facet of the beloved Old Forester flavor profile, each upholding his highest standards of quality.”

More on Old Forester, including its 150th Anniversary Bourbon, can be found online at www.oldforester.com, www.instagram.com/oldforester and www.twitter.com/oldforester.

Tags: bourbon, Brown-Forman, Campbell Brown, Jackie Zykan, Louisville, Old Forester


About the Author

Darren Paltrowitz Darren Paltrowitz is a New York resident with over 20 years of entertainment industry experience. He began working around the music business as a teenager, interning for the manager of his then-favorite band Superdrag. Since then, he has worked with a wide array of artists including OK Go, They Might Be Giants, Mike Viola, Tracy Bonham, Loudness, Rachael Yamagata, and Amanda Palmer. Darren’s writing has appeared in dozens of outlets including the New York Daily News, Inquisitr, The Daily Meal, The Hype Magazine, All Music Guide, Guitar World, TheStreet.com, Businessweek, Chicago Tribune, L.A. Times, and the Jewish Journal. Beyond being “Editor At Large” for The Hype Magazine, Darren is also the host of the bi-weekly “Paltrocast With Darren Paltrowitz” podcast, as co-produced with V13 (formerly PureGrainAudio.com). He has also co-authored two published books, 2018’s “Pocket Change: Your Happy Money” (Book Web Publishing) and 2019’s “Good Advice From Professional Wrestling” (6623 Press), with a second podcast set for a June 2020 launch.






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