McDonald’s Announces New Plant-Based Burger The McPlant

Roommates, McDonald’s has just announced its plans to fully embrace plant-based menu items. The popular fast-food chain is set to debut its forthcoming McPlant burger sometime in 2021.

“There are other plant-based burgers out there, but the McPlant delivers our iconic taste in a sink-your-teeth-in (and wipe-your-mouth) kind of sandwich. It’s made with a juicy, plant-based patty and served on a warm, sesame seed bun with all the classic toppings,” McDonald’s said in a statement.

According to reports, some restaurant markets will test the McPlant burger next year. Whether or not the vegan-friendly burger will arrive in the U.S. and a potential timeline was not immediately known.

In a move that could kick-start a new round of the Chicken Sandwich War, McDonald’s also confirmed its new Crispy Chicken Sandwich would arrive in the U.S. early next year during its virtual investor update Monday.

“McPlant is crafted exclusively for McDonald’s, by McDonald’s,” Ian Borden, McDonald’s international president, said at the investor meeting. “In the future, McPlant could extend across a line of plant-based products including burgers, chicken substitutes and breakfast sandwiches.”

The plant-based and chicken sandwich announcements were part of the company’s new growth strategy called “Accelerating the Arches,” which is a strategy that includes a commitment to the core menu.

McDonald’s is behind its competition on launching a plant-based burger in the U.S. In 2019, Burger King launched the Impossible Whopper using a plant-based patty from food startup Impossible Foods, maker of the Impossible patty.


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The post McDonald’s Announces New Plant-Based Burger The McPlant appeared first on The Shade Room.

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